From Passion to Profit: My Journey of Starting a Baking Business

🧁 Why I Started My Baking Business

The Beginning of Something Sweet

Starting a baking business wasn’t always part of the plan. It began with baking a few things to earn some extra money—fueled by flour-covered countertops, late-night recipe trials, and the joy I saw on people’s faces when they tasted something I’d made from scratch.

Where It All Began

I have always loved baking. It started in childhood, standing in front of my Easy-Bake Oven, eagerly waiting for those tiny cakes to "bake" under a lightbulb. It felt like magic—mixing ingredients, watching something transforms, and then sharing it (even if it was only a few bites) with someone I loved.

A Hobby That Grew Into Something More

What started as a hobby soon became a passion—a creative outlet, a stress reliever, and a way to connect with others. Over time, friends and family started asking for more: birthday cakes, holiday cookies, and desserts for special occasions. Every request brought a mix of excitement and nervous energy. But the more I baked for others, the more I realized this wasn’t just something I loved—it was something I was meant to do.

Taking the Leap

The idea of turning my passion into a business came after one too many people said, “You should really sell these.” And after a lot of thinking (and a little fear), I took the leap.

Starting my baking business was scary, but it felt right. I wanted to share more than just treats—I wanted to share the feeling I had as a kid in front of my Easy-Bake Oven: the wonder, the love, the joy of creating something sweet and meaningful.

More Than Just Sweets

This business is built on passion, nostalgia, and the belief that baked goods have the power to bring people together. Whether it’s a celebration, a simple thank-you, or a “just because,” I’m honored to be a small part of life’s sweetest moments. This journey has been full of early mornings, long nights, flops, wins, and everything in between. But every order, every kind review, every smiling customer reminds me why I started: to turn passion into purpose and to bring a little more joy—one bite at a time.

A Business Born from the Heart

Today, my baking business is so much more than a source of income. It’s a piece of my heart, built during one of the most challenging chapters of our lives. And I’m endlessly grateful to every person who has supported it—because your support has meant more than you know.

Thank You for Being Part of This Journey

Whether you've ordered a dozen cookies or simply shared a kind word, you've helped shape this business and this dream.

With love and frosting,

Kathryn Howell

Tasty Treats